llevava long time to closely linking crappy design - partnership "that has to give sentence, which otherwise is a marketing strategy the sea of \u200b\u200boutdated and ineffective. years ago that NGOs and humanitarian institutions have put the batteries in your way of communicating to the world their work, but it seems that this procedure to capture "new recruits" has not penetrated deep into blood donation in Spain .
blood donation remains an area anachronistic in Spain (taking into account factors of advertising and marketing ). It seems that we here in the eighties with the exception of the use of those "wonderful" effects of bevel and emboss of Photoshop , the famous Wordart and of course, the use of Comic Sans .
Despite being seventh in the world where blood donation (According to La Voz de Galicia 02/07/2008) Percentages do not cheat and show a greater number of donations in provinces best campaigns and websites have, as is the example of the Basque Country, in a second position after of Navarra.
This suggests that we are not misguided in our speculations and therefore, all these associations should undertake a serious review of how "sell your product." In fact, besides being at the height of the mud at the design level, with him and his habit of using Comic Sans, target the world lead their child when in fact one of the premises to give blood is to be over 18 .
A real disaster!.
other hand, we suspect that federalism is killing NGOs, international campaigns as there are delicious (especially the Red Cross ) who have never conducted in our country, while here we still pledging as shabby and not very effective.
So much hard to translate into English an Australian campaign?. We understand that the Western world the values \u200b\u200bfor a target that moves are not so different, especially in this type of campaign, nor is an economic issue because on one hand, if we add costs of all Red Cross of each nation in a campaign sure you can afford to pay a creation at the highest international quality. On the other hand, in the case of a small association there are many designers, design students and schools who would be willing to work for the low price of zero euros. So what problem exists? "If it is not Comic Sans Spain does not fit?, Is it inevitable penalty to linking with children?.
not doubt their good intentions, but are doing very poorly this part of his job. For
finally, we must make a point, something outside of what is our common struggle, but referring to the association of blood donors in La Rioja.
explain: " ADON. A Partnership + donor + NA DO Navarra. So logic prevails here, but they seem to have riojanos neural connections, they liked the idea of \u200b\u200bNavarre who plagiarized the style Torrente: The association is " ADON.
Our question is: NA Donor Association Rioja? and I repeat, not a rabbit, Na Rioja?
... okay ... we are going .... the same is that Falan Galician Association and is actually Donor Rioja ... although we know the Autonomous Region called "La Rioja" and the symbol to highlight should be the L. And best of all is that the mark is registered.
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