Tuesday, June 10, 2008

Vocabulary Level E Answer

Documentation "Shit" and topics of advertising

is already known by all the sad process of documentation of the film industry, ranging from the logical to the historical. All remember the famous scene El Cid (1961), in which Charlton Heston said this "For Españaaaa!" when this has not yet been formed and were in effect the kingdoms of Castile and Aragon, or that which, defying logic, Russell Crowe (representing Maximus in Gladiator ) is wounded in Germany and thousands of miles to the south, horseback riding (then there was no high speed train), is appearing with the band. With this last example would have two solutions: 1 - I always wound in the same place the poor boy. 2 - In Roman times there teleports.

Like these examples, there are other cases, equally unfortunate, that are related to graphic design, advertising and image retouching.

is famous and great skill in photo retouching Warrick Brown (CSI ) than a traffic camera image (of course not in HD) can get you the farthest car registration completely sharp (I hear a ja, ja, ja of all those who have had to make trade fair plotters from a postage stamp to 72 dpi).
Similarly, since the 80's and throughout this time has been instilling in people an idyllic image of all of us involved in advertising. According to the American series, now we should be driving a Porsche 911 , working 3 hours a day and living in a loft of 300 square meters in downtown Madrid or Barcelona.

Now is when I ask: Why are we getting all this stuff?. However, it has been Andrej Nicolás Hillebrand which alerted us to the following:

There is a series that premiered on Fox on March 26 called Dirt (dirt, shit, shit ..) and is the "glamorous world of magazine editing "mixed with yellow press, ie how to manage and publish crap. In his first chapter, it shows something that would never do any of the members of a relatively serious magazine, show presentations and chats with Comic Sans.
We are aware that using Comic sans in chat is widespread, but that, in a graphic designer or someone connected to the worlds of publishing or advertising, is equivalent to firefighter that fire, the pederast priest, or the policeman who extorts or stolen, that there is (and very recent examples prove it), but it is immoral and a tremendous lack of ethics.

After seeing these images we can conclude that just as some employers, and continuing with the "good work" of American film documentation, they decided not to hire someone to channel in the publishing world, because they got expensive, and would go to a distant cousin who knew how to use Excel .

As he said: You keep so you'll see!

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