Turn the work of Oscar Wild will serve this time to wander among the intricacies of branding, good or bad, it is more necessary steeper globalization. few days ago I sat down to dinner one of these nasty to dine when you do not feel like cooking (and ultimately takes you so long in the kitchen as a good-and healthy-dinner): Nuggets delicious chicken - does chicken? - yes, that went down.
I opened the box ( Maheso or Squire, as o. .. da) and prepared to withdraw these sauce that complemented the bomb that is for the stomach, and what was my surprise when I found sauces labeling Comic Sans.
The fact that the box was well designed me " hinted" sauce that really give a damn about the manufacturers of nuggets. In this case, Ernesto was the same as people discover its false identity. I was going to mess with the description of these two cubicles but was being so perplexing explanation that it is best to outline:
- Product Name: A: B Barbecue Sauce: Sweet and Sour. I wonder: do you bittersweet inside is not salsa, What is it?.
- Instructions: A real luxury in Helvetica.
- Translation: Not literally, the philologist vaginally (once slept with a linguist and translator that works) decide not only leave one in each language instruction, but also translate "open here" to "click "
Now I understand! What's inside of one is "somewhat bittersweet" and the other a Famobil (Playmobil years) flavor barbecue sauce. "
Out of sarcasm, it is logical that he had retained the brand or company logo, or at least some typographic consistency and we would have our hands on anything exquisite corpse. True
today, 90% of the products, components are manufactured in China, assembled in Ireland, the product box is printed in Romania ... so it is important brand consistency. One of the best examples of what we are talking about is the company Imaginarium, which makes all the factories of the world as official supplier and get a solid image with a powerful image of a product manual.
Everything, absolutely everything, in a product Imaginarium or It's magical looks the same. The instructions, the box objects all contain corporate color, typography, corporate logos ,.... so any element separately is recognizable regardless of whether it was produced in China with German technology, designed in England, ... and achieving a strong brand image.
Only brand and product is achieved that the same element, even from the same manufacturer, have different age different regularity of purchase, and even different uses. Take for example this humorous blog found in the social marketin Spare Change
This is, whoever you are, the Importance of Being Earnest.
Out of sarcasm, it is logical that he had retained the brand or company logo, or at least some typographic consistency and we would have our hands on anything exquisite corpse. True today, 90% of the products, components are manufactured in China, assembled in Ireland, the product box is printed in Romania ... so it is important brand consistency. One of the best examples of what we are talking about is the company Imaginarium, which makes all the factories of the world as official supplier and get a solid image with a powerful image of a product manual.
Everything, absolutely everything, in a product Imaginarium or It's magical looks the same. The instructions, the box objects all contain corporate color, typography, corporate logos ,.... so any element separately is recognizable regardless of whether it was produced in China with German technology, designed in England, ... and achieving a strong brand image. 
Only brand and product is achieved that the same element, even from the same manufacturer, have different age different regularity of purchase, and even different uses. Take for example this humorous blog found in the social marketin Spare Change This is, whoever you are, the Importance of Being Earnest.
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