Thursday, March 6, 2008

Pokemon Emerald Restarts League

olive oil in Spain, or how to fight your own institutions with C

guess ecomomías all know that the capitalists are cyclical because well, here in Spain, we have been dormant until recent years with the design theme in certain sectors. Economic stage was very good and we say that ... there are certain areas in Spain that particular idiosyncrasies are too traditional or conservative among them are such as wine and oil (this case).

These sectors, thanks to economic boom times, only have been forced to seek advertising campaigns and packaging changes by the pull of the design of such products Argentina, Chile, New Zealand , California or Italy, as among some English producers there is the strange idea that a good product sells itself (until they realize they are losing market share) .
Well, after finally deciding oil manufacturers improve their product quality controls, expand market, leaving the cooperative to sell the people and improve their image by going to professional advertising, design and marketing, comes the English authorities and they play tricks.

The lords of the administration seems to still not know that not only helps the sector subsidies, but also providing a quality image at the same . Following this intro I can only say: No, no, no, bad boy!. There are published reports of olive oil Comic sans!.
And you say: Nooooo, can not be. It is a photo editor! . Here is the link where you can download the same PDF that my eyes had the misfortune to see.

Click here to see the absurdity.

If gentlemen, sad but true. Today, oil producers and marketers English squeeze their pockets to put your image in the hands of agencies that make them earn a minimum percentage of share market. There English companies with a design so laudable and generous as See or La Amarilla de Ronda , we move to an art gallery by simply strolling through the aisles in which are exposed to their products, and that reports of olive oil Ministry of Agriculture are published in Comic sans doing them a disservice to the image that may lead to potential distributors .
One way to justify this fact could be that Comic sans is an organic, almost drops binding ... ummmm .... could be. Could it be that in a short word ... the game drops ... paragraphs ... But no, for God's sake.

But also, is no waste, have managed to take time to decide which titles and subtitles be in a different typeface than the paragraph text. At that point they ran out of neurons. Have decided to type legible ( Arial) for titles and Comic sans laaaaaaaaargos in economic paragraphs for easier reading I guess. I imagine to be decided that the content is thick, put it in a sort "sympathetic" to do a little reading enjoyable and thus, if a foreign distributor decides to consider import English olive oil, the final document look unserious and chose NO.

gentlemen Finally, another achievement of the English administration officials that the subsidies that they give you, picture what you removed.

0 comments:

Post a Comment